Doing good with data

Doing good with data

The law

Corporate good behavior

Personal responsibility

The case for the ethical data scientist

"Don't be evil"

This is the

most important presentation you will attend at Partners

The power of

data science

Director Data Science, Teradata EMEA

Duncan Ross

Judy Bayer

Director Strategic Analytics, Teradata EMEA

Do good

Resources

@duncan3ross

#TDPUG12

#DataPhilanthropy

Be Aware

of the outcome and impact of your analysis

Don't be Arrogant

Vs

Reputation is more important than the law?

If you aren't willing to ask the question directly, don't do the analysis that gives you the answer - Solon Baracos, at Strata NY

Legal frameworks focus on privacy and free speech

avoid hubris: don't assume you should,

just because you can

Bill of Rights

Law

The law (as it relates to data - well actually pretty much all law) is complex, highly jurisdictional, and most importantly of all at least 10 years behind reality. Neither Judy or I are lawyers, but hopefully these links provide some general background:

One of the first legal agreements was the OECD's position on data transfers between countries. It dates from the early 70s, when flares were hot and digital watches were the dream of a young Douglas Adams: http://itlaw.wikia.com/wiki/Guidelines_on_the_Protection_of_Privacy_and_Transborder_Flows_of_Personal_Data

Much later the EU released the snappily titled EU 95/46/EC - better known as the Data Directive. The joy is that each country can implement it differently, resulting in confusion. There are currently proposals out for consultation on updating it too: http://en.wikipedia.org/wiki/Data_Protection_Directive

Of course the EU and the US occasionally come to different decisions, and for a brief discussion of some of the major differences between them you can try this: http://www.privireal.org/content/dp/usa.php

Don't do evil

Google's famous take on the hypocratic oath can be simplified as 'don't do evil'. As we say in the presentation, this is necessary, but scarcely enough. It also has the disadvantage of being passive. In it's expanded form it's available here: http://investor.google.com/corporate/code-of-conduct.html

Doing Good With Data

Now for the fun bits! For information on the UN Global Pulse initiative: http://www.unglobalpulse.org/

Data 4 Development - the Orange France Telecom initiative in Ivory Coast: http://www.d4d.orange.com/home

If you have a bent for European socialised medecine, then the NHS hack days are here: http://nhshackday.com/

DataKind

And our favourite - with a big thanks to Jake Porway and Craig Barowsky - is DataKind: http://datakind.org/ You can also follow @DataKind

To find out more about the UK charities mentioned check out Place2Be https://www.place2be.org.uk/ and KeyFund http://www.keyfund.org.uk/

Please take the time to register with DataKind, and keep your eyes open for other opportunities. We hope that DataKind will be open for business in the UK too soon!

The Pledge

Please go and look at the Pledge, and if you think you can, then sign up. If you have one of our printed cards, take it, sign it and put it on your cube wall (or your refrigerator - wherever it will remind you of your commitment). But sign the online one too. And one you've done that, let the world know! Get them to sign up. If you want a Word copy of the printable one just drop me a line.

http://www.causes.com/actions/1694321

OECD

EU 95/46/EC

Be an Agent for change

use your analytical powers for positive good

Be Awesome

Corporate ethics often

seems to be about

NOT BREAKING THE LAW

So what does the law say?

reach out to those that need you, and take their cause further than they could imagine

So is the solution to take the Google approach?

DataKind

Google users trust our systems to help them with important decisions: medical, financial and many others. Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating. We also display advertising, which we work hard to make relevant, and we label it clearly. This is similar to a well-run newspaper, where the advertisements are clear and the articles are not influenced by the advertisers’ payments. We believe it is important for everyone to have access to the best information and research, not only to the information people pay for you to see.

USING DATA IN THE SERVICE OF HUMANITY

Why do companies think that analysts are good at painting walls?

Photos (c) DataKind

Would Keyfund be wise to encourage young people to do projects in certain categories?

What characteristics of a child or service predict whether a child will significantly improve or deteriorate?

DataKind's first DataCorps team, Team Awesome, has launched their amazing interactive tool for assessing child wellbeing in DC along with

DC Action for Children

@JakePorway Founder of DataKind

UN Global Pulse

Give us your feedback!

To complete a Session Survey, log-in to the PARTNERS mobile app from your smart phone, go to the InfoHub kiosks, or visit teradata-partners.com.

Is there something more?

why are some of the brightest minds of a generation just focused on cutting churn rates by 0.2%?

Where analysts are doing good...

• Healthcare
• Education
• Environment
• Social care
• Development
• Impact of legislation

NHS hack day -

open data meets open minds

photo credit Nasa / Goddard Space Flight Center / Reto Stöckli